Alibaba: Here Are The Key Growth Drivers In The Chinese E-Commerce Market

The rapid increase in China?s Internet penetration rate, driven by the rising adoption of smartphones, is one of the main growth drivers in the Chinese e-commerce market. There were more than 360 million online shoppers in China in 2014; this figure, which is even larger than the entire population of the U.S., could grow to over 750 million by 2020, in our view. Further, the trend towards cashless transactions, which is facilitated by more than 4 billion bank cards in China and by the exchange o...